Digital Media (B.Sc.) - Mainz University of Applied Sciences

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Quick Overview

• The Degree Program contains References to AI Methods.
  
  

  Type:	Degree Program (University of Applied Sciences)
  Degree:	Bachelor (B.Sc.)
  Standard Period of Study:	6 Semester
  Credit Points:	180 ECTS
  Languages of Instruction:	English, German
  Time Exposure:	full time
  Study Type:	Presence Study
  Start of Studies:	Winter semester

Information about the Content

• Today, digital media and information technology play an important role in almost every company. Digital media is produced because websites and social media pages are offered. And every company uses information technology, for example, to develop apps, use internet services and standard software, and operate online shops. It is precisely these aspects and the field where they intersect that our degree program has been bringing together since 2011: Media, IT & Management.

  Digital Media Management focuses on the conception, production and marketing of digital media. In all three steps, business management, technical and design skills are equally required. The degree program aims at the development and, in particular, the integrative combination of these competences. Business economists develop strategies and marketing concepts for media products (logical view), media designers design the user interface and the information architecture (external view), application developers program the corresponding software applications, system integrators administer hardware and software (internal view).

  
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  Digital Media (B.Sc.) - Mainz University of Applied Sciences